XiaoHongShu RED Marketing

"Xiaohongshu: Your Gateway to China's Huge Market."

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Your Gateway to China's Huge Market."

RED (also known as XiaoHongShu) is one of the largest social commerce platforms, with over 300 million active users. It is a Chinese-speaking platform with a global user base.

Originally designed as a shop review APP, RED has now become the largest Chinese-speaking social media platform. As a UGC-focused platform, it allows users to share their shopping experiences, travel tips, and daily life through photos and videos. Users on RED prefer authentic content that resonates with their lifestyle and trust in the power of word-of-mouth marketing.

At LUX CREA, we understand the challenges of reaching the Chinese market. That’s why we offer a range of Xiaohongshu marketing services, including account setup, management, KOL marketing, and content creation.

Whether you need ongoing support or a one-time package, we’ve got you covered. Mia and Olivia's specialized understanding of connecting different cultures enables them to create/transforms on-brand content for your account that resonates with your Chinese audience - help you to reach the biggest market in the world!

RED users prefer the word-of-mouth marketing instead of branded commercial advertisement

Meet The Team

Mia Chenfei

BCom, State University of New York

MSci Psychology, University of Canterbury

Travel and Lifestyle Content Creation

Photographer

RED Marketing

Olivia Chang

BCom, University of Canterbury

MA, University of Glasgow

RED marketing, customer relationship

D2C travel agency strategies and mgmt

RED e-commerce

Our Services

1

RED account setup and management

We can help you set up a Xiaohongshu account for your brand and manage it on a day-to-day basis. This includes creating and scheduling posts, responding to user comments, and analyzing performance metrics.

2

KOL/Influencer marketing

We can help your brand identify and collaborate with key opinion leaders (KOLs) and influencers on Xiaohongshu to promote your products or services to their followers.

3

Content Creation

We also offer monthly content creation, OR one-off content packages that include 30+ ready-to-post pieces of content, designed specifically for your brand and tailored to your target audience.

Get in Touch...

We’re very pleased with Mia's work. They helped us connect directly with Chinese tourists, which increased our bookings significantly. Their account taking over was perfect for us since we don’t have Chinese-speaking staff but frequently host Chinese guests. Many people have been consulting about activities at our resort, RED account made it easier for us to engage with them effectively.

— Munduk Moding Plantation Resort, Bali